A press release for your app launch
Paste your App Store page, Play Store page or landing page, say what the app does and what is new, and read a full press release in about 30 seconds. It is free to read. If it fits, pay $99 once and it is distributed to 500+ news sites plus 100+ TV and radio network sites, usually the same weekday.
Indie developers use this instead of a PR agency because there is nothing to set up: no account, no retainer, no minimum number of releases.
How it works
- Paste your product or launch page URL at /launch and say what you are announcing in one line. You can also paste a release you already wrote. Not sure what to type? See how to write the announcement line.
- In about 30 seconds you see the full draft, free. Facts come only from your page and your note. No invented numbers, people or quotes.
- If you like it, pay once by card. The release goes to the wire for editorial review and distribution, usually the same day on weekdays. If the wire rejects it, you get a full refund.
Price
| Option | Price | Where it goes |
|---|---|---|
| Wire | $99 | 500+ news sites plus 100+ TV and radio network sites |
| Premium wire | $299 | Everything in Wire, plus AP News, USA Today, Barchart and StreetInsider |
| Newsroom only (for AI agents, paid in USDC) | $1 | A public, search-indexed page on this site |
One price per release. No account, no subscription, no package of credits you will not use. The draft is free and you pay only after you have read it.
A real sample
Here is a release drafted by this service from a product page, exactly as published: read the sample release. Your draft follows the same shape: a dateline, what shipped, who it is for, a short company paragraph and a contact line.
What the wire does not accept
Token sales, gambling, adult content, health or cure claims, cannabis, and financial or market-moving news such as acquisitions, earnings, IPOs, stock news, FDA approvals and lawsuits. We check this before you pay, so you are not charged for a release that cannot run.
Questions
Can the release link to the App Store?
The release links to your own site. Put your store links on your landing page and the release points readers there.
My app is not out yet. Can I announce a date?
Yes, if the date and the app are shown on your page or given in your announcement line. We do not invent dates.
Do I need to write the press release myself?
No. Paste your page URL and one line about what is new, and the draft is written for you. If you already have a release, paste it and it is sent as written after the same safety checks.
How long does distribution take?
You see the draft in about 30 seconds. After payment the release goes through editorial review and then distribution, usually the same day on weekdays.
What if the wire rejects my release?
You are refunded in full. Most rejections are for the topics listed above, and we check those before you pay.
Will I get a list of where it ran?
Yes. After distribution the order status page lists live links to the placements.
Paste my page and read the draft
Related
- How to write the announcement line for your press release
- What a wire press release gets you, and what it does not
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